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Amber & ash

We worked with Amber & Ash through the entire product launch cycle. After conducting market analysis and strategizing brand positioning, we presented a range of products for the client to pursue. Further narrowing it down to two main categories both based around mobility, we closely collaborated with the team to finalize a line of products and refined through two rounds of design. Working with our suppliers, we developed the line with an eye toward manufacturing efficiency from both a financial and an environmental resource perspective. With sale samples in hand, we produced marketing collateral for the client - from product copy to whitebox and lifestyle photography. Finally, we put together a social media launch strategy and created product pages for both the client’s website and Amazon store.

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