We are focused on collaboratively helping grow your brand and getting your products out into the world, by ultimately answering one simple question: why are we drawn?
Hi there.
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Based in Northern California with global connections, we offer comprehensive product services based on open communication and built in feedback loops. We are focused on collaboratively helping grow your brand and getting your products out into the world, by ultimately answering one simple question: why are we drawn? By remaining focused on the why of the design, we remain thoughtful about every aspect of its creation. In a world that is increasingly saturated with goods - purposeful, thoughtful, innovative design - is a necessity. By creating white space, we open up possibility and make room for innovation that is aligned with your core values and goals.
We collectively bring decades of experience in product strategy, design, development, manufacturing, and marketing. We have helped many leading tech, outdoor and fashion companies bring a broad range of products to market. Our true love, however, is helping emerging brands get their products off the ground and into the market, as efficiently and affordably as possible.
Our Founders
Scott Davis
With nearly two decades of experience heading up design and development for industry leading brands, Scott has expertise in the entire product launch cycle. From design to engineering to manufacturing, he has his hand in every aspect of the process. Add in an extensive background in graphic design, Scott is pretty flipping good at basically any project you throw his way. He’s also a wizard at managing projects, still skateboards like he’s in his teens, and is the master of one-liners.
For more on Scott’s past work, visit him here.
Lauren Hesterman
A lover of all things product with a background in environmental science, Lauren is constantly brainstorming ways to redesign the way we design and consume stuff. For this reason, she earned her M.B.A. in Sustainable Innovation from the University of Vermont, where she developed a deep understanding of what it takes to bring a product to market. Specializing in both ends of the product launch process - product management and brand management - Lauren loves using data to make smart business decisions. She’s also travel obsessed, devours podcasts like it’s her job, and likes grocery shopping more than any human should.
Our Office —
The Foothills of the Sierra Nevadas in Northern California