We are focused on collaboratively helping grow your brand and getting your products out into the world, by ultimately answering one simple question: why are we drawn?
Bring your idea to life.
Why are we drawn to certain people, places, and things?
Through answering this question, we help brands create successful product strategies that are aligned with their core values and goals.
Our Services
We are a full service product design and development studio specializing in outdoor lifestyle, fashion, and consumer electronics accessories.
Our Projects
From carrying accessories to pro audio/visual equipment, our team has decades of experience building and launching products for global brands.
Our Philosophy
We strive to create products that are purposeful, beautiful and built to last, with a passion for creating positive impact and change in the traditional product life cycle.
Based in Northern California, with global connections
We draw inspiration from the tranquility of the mountains to the bustle of Hong Kong alike. Headquartered in the foothills of the Sierra Nevadas, our network of manufacturing partners and materials suppliers encompasses the globe.
Whether you are at the beginning of your product journey and need help starting or are a large company at capacity and need fresh ideas, we’re ready to get you to where you want to go.
Ideate, design, develop, manufacture, market.
We will steward your idea from concept to market, with efficiency and care, so that you can focus on everything else.